Back in the day Madonna sang about 'Living In The Material World' Now it's more about living in the virtual world where nothing really matters as long as people think your life is picture perfect.
Who wants to live in the real world
One of the big trends for 2017 in social media is predicted to be the 'Relfie' or the the real life selfie. The movers and the shakers in the Virtual world have declared enough of the fake life, let's get real.
Now I'm not one to cast doubt on the Self loving public. But just because one or two social network lovies have had a 'Road to Damascus' moment I don't suspect their will attract many disciples . How many people would really want to give a running commentary on life in the oh so mundane real world.
Lets take a moment to consider what this reality check may entail. No more staged love ins. 'The look at us we are having a fabulous time pose. Would be replaced with the Leave me alone I'm wasted and all My mates have left me' pose. Out goes the photograph of the cute loveable puppy that everybody wants. Replaced by a selection of images of torn curtains A chewed pair of fake laboutains shoes, and dog poop on the living room carpet.
Let's face it who wants to see how people really live . We may want to see a tired and emotional Kim K after having a huge row with her sisters. But it's never going to happen. Kim K would rather us see her balancing a glass on her ass. Reality photos aren't going to break the internet. But fantasy ones will. Why would any self absorbed millennial want to shake the fake life. When the fantasy world they portrait via social media is so much more aspirational. Who wants to document the monotony of real life in a world where fake news is king.
Creating a post that is pleasing to their social media followers is the goal for most contributors. Since we have effectively all become internet celebrities, giving our fans what they will appreciate is the fuel that drives each post.
It's never stated but subconsciously every time we post a photograph on instagram we are inviting everybody who lives in that world to look at me and love me. Here's the proof, if you like post on Instagram you press a heart. The satisfaction from a like is the equivalent to a rush of dopamine, the pleasure hormone. It gives you a flutter of excitement that is only heightened by the number of positive hits you receive.
Of course after every high there is the come down. A sort of after the love has gone effect. At first the love you receive on Social Media is like the first flush of a new romance. You are the new kid In town and a brand new bunch of exotic social media surfers have hooked themselves onto your profile. You are giddy to think you have an audience, who want to share in your world. So you create the perfect pose the perfect night out the perfect life and record it for posterity. You invite your followers to experience 'your look at me' moment. Which you hope they will endorse, with a loving heart shaped like.
Back in the day Madonna sang about 'Living In The Material World' but that was then, now it's more about living in the virtual world where nothing really matters as long as people think your life is picture perfect.