CAPTIVE AUDIENCES ON SOCIAL MEDIA / SHORT & SWEET

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A short piece I wrote recently got a lot of attention (for me, anyway). It was called "Anyone Out There?" I thought maybe it was OK because it was short (or the title was catchy or luck got a few readers)...so I wrote "Captive....."

OK. I seem to have learnt something else about social media. Keep it short and keep it sweet, and you’ll get noticed. Make it long and long-winded and they may ignore you.

      Well, that just gets my goat, and when my goat is got, I jump up on a bandwagon, my bandwagon, any bandwagon, and go at it like billy-ho. I rant and I rave. “Hey,” I shout, (I hope you can hear me) “I’M A NOVELIST AND A POET*. I can’t keep it short and sweet…” but a little voice is whispering to me this morning, “Keep it short and keep it sweet.” And I’m not just saying that about high-carbo drinks, sugar-laced sweeties, that Cuban cigar gifted by a wayward son, the quadruple whiskey and soda with ice, please, after a hot, hot day in Thailand-sun nor joints nor morphine dream-medicines. I’m saying short and sweet for writing that needs noticing.

      Is the little voice that is whispering to me this morning a voice I have known for years? Yes, probably.

      “A still small voice spake unto me,

      ‘Thou art so full of misery.

      Were it not better not to be?’”

Yes, I’ve known it for years, but old habits die hard and some genres (for instance, novels) just don’t seem to want to reduce.

      However, the golden rule when you are messaging to the media is keep it short and keep it sweet. They’ll notice you. They may even like you. They may even communicate with you. They’ll retweet you.

      And that’s it. Bye for now. A short, sweet message that may get a few by the short and sweeties. I’ve got work to do : that seventy-seven- thousand word blog of mine on writing the unwritten which is only half written. So, bye.

NB : Poets can be shorties, too. Not all of us go for that colossal epic just to prove we’re Milton, Chaucer, Spenser and Wordsworth all rolled into one megalomaniacal paranoic. Anyway, I, for one, do not need to prove that!

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